I don't like this idea, but a lot of people do

Peter King suggested in his MMQB column that teams add rivalry games to their schedules, i.e. the Jets play the Giants every year, the Redskins play the Ravens every year, etc. I sincerely hope that the NFL never seriously considers this, because that would give an unfair advantage to teams that would play a weaker rival. For example, if the Cowboys played the Texans while the Eagles played the Steelers, the Giants played the Jets, and the Redskins played the Ravens, every year for that would be a much easier matchup for Dallas than their NFC East counterparts. It's the same thing in baseball with interleague play; why should San Francisco have to play Oakland every year while the other teams in their division get easier matchups?